Discover the next big hit at SXSW

February 06, 2026 Discover the next big hit at SXSW We've partnered with SXSW to discover the next generation of great bands. Before the rest of the world catches on, you were already at SXSW discovering the next big hit. Grab your SXSW Music Badge today to save on the walk-up rate and unlock seven nights of discovery across Austin. Your badge is the ultimate pass to: Best Access: Every stage, meet up, session, and demo listening session. A Powerhouse Lineup: Featuring BigXThaPlug, Buddy Red, Five Eight, Mau P, Junior H, Quentin Miller, Lola Young, Elijah Johnston, Adeline Hotel, The All-American Rejects, Easy Honey, and more. The Music Clubhouse: Your new festival and conference homebase. Be part of the most curious, inspired, and eclectic community in music. Join SXSW Music at sxsw.com/paste. ... read